Effective Date: March 1, 2025

This Privacy Policy outlines how Windsor Ford (“we“, “our“, or “the Company“) collects, uses, stores, and discloses personal information through our website [windsorford.com] (“Site“) and all services offered through it.

We are committed to protecting your privacy and ensuring the secure handling of your personal information in compliance with applicable privacy laws in Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), A2P messaging regulations, and, where applicable, the General Data Protection Regulation (GDPR).

1. Information We Collect

We may collect both personal and non-personal information from Users through the Site, including but not limited to:

• Name

• Email address

• Phone number (mobile and/or landline)

• Mailing address

• Vehicle preferences

• Employment or income information (for credit or financing applications)

• Driver’s license or government-issued ID

• Date of birth

• IP address and browser/device metadata

• Call tracking data (e.g., duration, recording, phone number — with prior notice)

• Form submissions and chat interactions

2. When and How We Collect Information

We collect personal information when you:

• Browse or interact with our Site

• Submit a form (e.g., test drive, contact us, financing)

• Request a quote or service

• Sign up for marketing communications or SMS alerts

• Interact via online chat or messaging tools

• Participate in a contest or promotion

• Apply for financing or vehicle trade-ins

• Contact us via email, phone, or SMS

3. Why We Collect It

Your personal data helps us:

• Deliver products or services you request

• Respond to inquiries, quotes, or service bookings

• Process financing, trade-ins, and service applications

• Send service reminders, promotions, and event invitations

• Improve user experience and website performance

• Communicate via SMS (text messages) for updates, reminders, and offers

• Comply with legal or regulatory obligations

4. A2P Messaging and CASL Compliance

As part of our service, Windsor Ford may send Application-to-Person (A2P) messages via SMS, MMS, or email to communicate important updates or offers.

Consent:
Users must opt-in before receiving automated text communications. By submitting your mobile number on any form, you consent to receive messages regarding vehicle offers, appointments, updates, and dealership promotions.

Opt-out:
You can opt out at any time by replying with “STOPALL” to a message or contacting us directly. Message and data rates may apply. We process opt-out requests promptly and in compliance with CASL and carrier requirements.

Message frequency:
Frequency varies based on your activity and preferences. We aim to keep our communications relevant and limited to what is helpful.

5. How We Store and Protect Your Information

We use secure technologies to protect your personal information:

• All data is encrypted in transit using SSL (Secure Socket Layer) technology

• Sensitive data is stored in encrypted databases with restricted access

• Data backups and security protocols are regularly maintained

• Any hard-copy documentation (e.g., signed contracts) is securely stored

6. Disclosure of Information

We do not sell or rent your personal information. We may share information with:

• Internal staff on a need-to-know basis

• Trusted service providers (CRM, email tools, SMS platforms, financing providers)

• Government agencies when required by law or during compliance audits

• Third parties only with your consent or when required to fulfill your request

All third-party providers are bound by their own privacy policies and are expected to uphold privacy best practices.

7. Third-Party Tools and Cookies

Our Site may use third-party tools for analytics, advertising, and performance tracking (e.g., Google Analytics, Facebook Pixel). These tools may collect data via cookies, browser fingerprinting, or IP addresses.

Cookie Options:
You may manage or disable cookies in your browser settings. Some features of the Site may not function properly if cookies are disabled.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable law. You may request deletion of your information at any time by contacting us.

9. Cross-Border Transfers

Some data may be stored or processed outside Canada (e.g., via cloud services or third-party apps). We ensure these services comply with privacy safeguards and contractual requirements.

10. Age Restrictions

Our Site is not intended for use by individuals under the age of 16. We do not knowingly collect personal data from children.

11. Your Rights and Choices

You may at any time:

• Request access to the personal data we hold about you

• Ask for corrections or updates

• Withdraw consent for communications

• Request deletion of your data

• File a complaint with a data protection authority if you believe your rights have been violated

To exercise these rights, please contact us.

12. Changes to This Policy

Windsor Ford may update this Privacy Policy at any time. The revised version will include an updated date at the top of this page. Please check this page periodically to stay informed.

13. Contact Us

If you have questions about this Privacy Policy or wish to update your preferences, contact us at:

Windsor Ford
📍 10001 139 Ave, Grande Prairie, AB, T8X 0V3
📞 1 (780) 532-9550
🌐 windsorford.com